We are considering an item to be excessive when it will take more than 90 days to complete sold. This can be seen as a waste of space and money, but it is also a good way to ensure that you are able to make the best product possible.
If you have excessive inventory, then you will be able to keep track of the cost of each item and how much it costs to produce it. This can help you determine if it is worth keeping the item or if there are other options available which would allow you to save money without losing quality.
You can modify configuration of excessive inventory by clicking the Configuration tab.
Out of Stock Inventory means that you have a product whose sales are still going up but there are no products available for sale right now. . When this happens, we recommend that you take steps to fill the inventory as quickly as possible so that you can keep up with your customers' needs.
Restock inventory are those item which going to be out of stock in next 30 days based upon past 30 days’ sales records and current inventory stock. You need to make sure you have enough in stock to meet customer demand and to prevent customers from getting frustrated.
You can modify configuration of Restock inventory by clicking the Configuration tab.
Inventory is a company's supply of goods to sell, and obsolute item means that you have the goods, but you haven't sold them in the last 30 days.
When you have inactive inventory, it means that there isn't any stock at all, and you haven't made any sales. This is the situation when your inventory is not being used.
Normal inventory is items that will not be out of stock within 30 days and don't have too many units on hand based on the last 30 days' sales records.
Return insight will be calculated based on your last 30 days and compared with previous 30 days, 90 days, 180 days or 365 days to determine your return performance.
We consider time duration, customer (new or repeat), geography and product so that you can understand the entire picture in order to create an effective strategy for reducing returns.
The overall sales insight is calculated based upon your last 7 or 30 days and compared with previous 7 days, 30 days, 90 days, 180 days or 365 days to determine performance and scope of performance based upon past records.
The sales insights are also correlated with Net P&L, Ads Spends, Discount and time duration.
Total Sales (Total Revenue, also known as Total Sales, refers to the total income that your business generated from all sales of goods or services).
Total Sales is calculated as:
Total Sales = Net Sales + Total Shipping Cost + Total Tax Amount
Net sales is the result of gross revenue minus applicable sales returns, allowances, and discounts.
Net Sales is calculated as:
Net Sales = Gross Sales - Total Discount - Total Refund Amount
Gross sales is a metric for the total sales of a company, unadjusted for the costs related to generating those sales.
Gross Sales is calculated as:
Gross Sales = Item Price * Item Quantity Sold
The term Profit and Loss (P&L) statement refers to a financial statement that summarizes the revenues, costs, and expenses incurred during a specified period
Gross P&L is the profit a company makes after deducting the costs associated with making and selling its products, or the costs associated with providing its services.
Gross P&L is calculated as:
Gross P&L = Final Selling Price - Final COGS
Net P&L is the amount of revenue generated by your business after deducting all operating, interest, and tax expenses over a given period of time.
Net P&L is calculated as:
Net P&L = Total Sales - Total Tax Amount - Total Expenses - Final COGS
Final Selling Price is calculated as:
Final Selling Price = Net Sales - Refund Adjustment Amount
Final COGS is calculated as:
Final COGS = Ordered Item COGS - Refunded Item COGS
Total Expenses are calculated as:
Total Expenses = Custom Cost + Shipping Cost + Transaction Cost
If you want to add an additional cost, you can do so from the left navigation.
To add a recurring cost or one-time cost, click on "Custom Cost" and then select whether you'd like it to be a one-time, recurring, or Order wise cost.
If you'd like to add a cost dependent on each order as a fixed amount or percentage of your order amount.
Product insight provide insight about emerging sales performing product, tell you about drop in product performance, which types of product returned, product which is preferred by user in their first or second purchase, product retention so on. And also performance based upon your last 7 days or 30 days and also compared with previous 30 days and scope of performance based upon past records.
A product retention rate is the percentage of people who buy a certain product, and then continue to buy it. It shows how many customers are returning to buy the same product again.
For example, if your product retention rate for [product name] is 50%, that means that for every 100 customers who bought your product, only 50 will buy it again.
Product user retention is a metric that helps you find out how many of your customers will make a second purchase after purchasing your product for the first time.
For example: 100 customers bought product A in their first purchase and out of which 50 customers made a 2nd purchase from your store might be different products, so Retention Rate of Product A will be considered as 50% for 2nd Purchase
First Purchase Preference Product are those products which is purchased by visitors & become New customer.
Second Purchase Preference Product are those products which is purchased by New Customer & become repeat customer of your store.
Geographical Insight is a feature that provides insight about emerging sales performing cities, tell you about drop in cities performance, which types of cities returning product. You can also get to know overall sales performance in last 30 days compared with previous 30 days, 90 days or 180 days and scope of performance based upon past records.
You will be able to see the drop in performance for each city as well as the returning product. The information will enable you to take corrective measures to improve your sales performance.
The Total Sale Price of the order is considered as the Total Sales while calculating insights for the geographical category.
Marketing Insight is a feature provides insight about your visitors and ads spends. You will get know overall performance about your visitors, Ads ROAS, Conversion Rate, CPC & campaign Insight of last 30 days also comparing with previous 30 days, 90 days and 180 days’ results.
For Google Ads:
Google Conversion Rate is calculated as:
Google Conversion Rate = Google Conversions / Google Interactions
For Facebook Ads:
Facebook Conversion Rate is calculated as:
Facebook Conversion Rate = Facebook Conversions / Facebook Clicks
You can set pre-defined value of ROAS through configuration tab where you will get to know if any campaign or ads below your assigned ROAS.
Customer Insight is a feature that helps you learn about your customers' buying habits. Customer Insight compares a new customer's revenue, average order value (AOV), and repeat purchase rate (ARPU) with an existing customer's data to see how they interact with your products.
This insight can help you segment your customers and target them with upsell opportunities or make them more likely to purchase again in the future.
You can also use Customer Insight to forecast retention rates for various groups of customers based on how they interact with your store.
RFM stands for Recency, Frequency and monitory value.
When you're selling things online, you want to make sure your customers are coming back for more. That's why we segment your customers based on how recently they bought from you, how frequently they've bought from you, and how much money they're spending.
Our algorithm then uses these three factors to create a score for each customer. The result is a segmentation of your customers into 10 different groups—each of which has its own special characteristics.
Order Insight is a feature that provides insight about your order fulfilment, timing of orders being received, and overall performance in the fulfilment process.
Order Insight compares your past performance to current performance and provides an overall view of your order fulfilment.